Back when the name KitKat was registered in the 1930s no one thought the 4-finger snack would take the world by storm. Today everyone recognises the red and white logo from miles away and most of you would be able to state their slogan by heart.
There’s only one place where KitKats get to be really special though. Yes, you guessed it right, its Japan! 🙂 There must be something like 200 different tastes, different from region to region. They often get pretty weird as well, like KitKats with wasabi or baked potato taste.
The reason why? KitKat pronounced in Japanese sounds very close to Kitto Katsu (きっとかつ) which roughly translates to “you will surely win!”. Today, KitKats are commonly given to students during exams as a symbol of good luck. And as you can see, sometimes a bit of good luck is all you need. 🙂