Back when the name KitKat was registered in the 1930s no one thought the 4-finger snack would take the world by storm. Today everyone recognises the red and white logo from miles away and most of you would be able to state their slogan by heart.
There’s only one place where KitKats get to be really special though. Yes, you guessed it right, its Japan! 🙂 There must be something like 200 different tastes, different from region to region. They often get pretty weird as well, like KitKats with wasabi or baked potato taste.
The reason why? KitKat pronounced in Japanese sounds very close to Kitto Katsu (きっとかつ) which roughly translates to “you will surely win!”. Today, KitKats are commonly given to students during exams as a symbol of good luck. And as you can see, sometimes a bit of good luck is all you need. 🙂
After a lot of tasting (and gaining some pounds along the way 🙂 ) it’s time to focus on what this blog is all about: the world of Matcha noms!
This means I’m going to be writing reviews of every Japanese Matcha item I can get my hands on, hoping to become a reference for everyone with an interest in the topic. Whether you are just curious or an addict looking for the best new Matcha treat in town, you should feel right at home 🙂
I will try to be as objective as possible, keeping into account parameters such as the packaging, the impression the product leaves on me and the actual taste of course. Information about the manufacturer etc. will be included as well.
Let’s get started!
Contestant number one: Oreo Bits Sandwiches Matcha
You might be wondering why an all American brand like Oreo is in this list, but make no mistake: they have a whole variety of treats available in Japan too!
In fact, the Japanese company Nabisco is licensed to use the (very strong) Oreo brand and bring a whole range of localised snacks of which the Matcha sandwiches are just one.