After konnichiwa and sayonara, kawaii must be one of the first Japanese words anyone gets to learn. “Cute”ness is very important in Japan. It is to be found everywhere from characters in animation series and mascots in commercials to the way girls dress up, resulting in an abundance of Lolita like characters all over the place.
No wonder that “Hello Kitty” stemmed from Japanese minds as well. This cute girl (yes she seems to be a girl after all!) has taken the world by storm. For those of you who have missed her somehow, this is she:
Hello Kitty was invented by Sanrio, who made it into a really succesful merchandise. You can even find Hello Kitty themed restaurants like this one in Kyoto for example: