Back when the name KitKat was registered in the 1930s no one thought the 4-finger snack would take the world by storm. Today everyone recognises the red and white logo from miles away and most of you would be able to state their slogan by heart.
There’s only one place where KitKats get to be really special though. Yes, you guessed it right, its Japan! 🙂 There must be something like 200 different tastes, different from region to region. They often get pretty weird as well, like KitKats with wasabi or baked potato taste.
The reason why? KitKat pronounced in Japanese sounds very close to Kitto Katsu (きっとかつ) which roughly translates to “you will surely win!”. Today, KitKats are commonly given to students during exams as a symbol of good luck. And as you can see, sometimes a bit of good luck is all you need. 🙂
There are some tricks to find the better quality Matcha products. One way for example is to look for the word “Uji“, which is in fact an area in Kyoto that became very famous for providing the best and highest quality Matcha ever since the middle ages.
So as soon as you see the term Uji, it’s the marketeers trying to convince you you’re looking at a superior Matcha product, like this one here:
Fancy right? I picked up this Matcha pudding treat in Kyoto, more specifically the busy shopping streets next to the Kiyomizu-dera temple. Probably the best place in the world to satisfy your Matcha cravings.
One of the downsides with good quality items is of course the limited shelf life, imposed by the use of fresh eggs for example. Luckily I saw in time that this one was going to turn bad really soon, so yesterday me and my girlfriend decided to get to the proof of the (Matcha) pudding! Which we were happy to oblige is in the eating 🙂